Schwarzkopf Professional's heritage color brand IGORA ROYAL brings you True Color in High Definition with uncompromising coverage and unbeatable retention. Developed with colorists for colorists IGORA ROYAL lets your creativity run free providing you with the tools to transform imagination into reality, with true-to-swatch color results for ultimate reliability ? even under the most challenging conditions. IGORA ROYAL offers you a holistic portfolio with dedicated ranges, giving you the color confidence to master any permanent color service your client's demand.Providing more sustainable packaging, simplified portfolio and the SAME unique formula ? IGORA ROYAL provides you the tools to master color challenges and empowers you to be the colorist you want to be. The reference brand for true color performance in high definition. True-to-tuft predictable results. Reliable, even luminuous color results. Innovative fashion shades with to 70% coverage and fundamental natural shades up to 100% coverage. Ultimate color retention. With integrated High Definition Technology.