Did you know brushing your pet's teeth daily with Petsmile Professional Toothpaste will help them live happier, healthier, longer lives? Just like you, cats and dogs also get cavities, lose teeth, experience receding gums, and get periodontal diseases such as gingivitis. Using Petsmile daily will significantly improve the oral health of your dog or cat. It's been proven that good oral health will help prevent heart, liver, and kidney diseases. Veterinarian recommended Petsmile is the first and only toothpaste accepted by the VOHC (Veterinary Oral Health Council) for plaque inhibition, with Calprox. The VOHC recognizes that Petsmile meets the highest standards for your pet's oral health. Petsmile's proprietary formula Calprox is clinically proven to inhibit plaque and tartar buildup by gently dissolving the protein pellicle. The protein pellicle is the thin bio-film that forms on the surface of the teeth, to which plaque, bacteria, and stains adhere. Removing the pellicle leaves your pet's teeth cleaner and whiter while improving gum health and providing kissable fresh breath. Petsmile is formulated with human-grade ingredients. It contains calcium, magnesium, phosphates, to re-mineralize and restore enamel. Petsmile is BPA-free, silica-free, sulfate-free, paraben-free, gluten-free, allergy-free and vegan. The no fuss no brush formula makes it easy to improve and maintain even the fussiest pet's oral health. Simply apply Petsmile on your cat or dog's teeth and let their tongue do the rest. Your pet can immediately eat or drink after applying Petsmile, no need to wait. However, for best results, we recommend brushing your pet's teeth with a toothbrush or use our Petsmile Applicator Swabs once or twice a day. The great taste that pets love makes it easy to use Petsmile as a healthy treat up to 2 times a day.