• Gently massage Iles Formula Shampoo onto thoroughly wet hair. (This is one of few sulfate-free shampoos available that has a rich lather.)
*Apply more water, instead of more product. The water will help activate the shampoo and spread it through your hair. In the case of Iles Formula, the root juices we chose to clean really awaken and form a great lather just with the addition of a few more drops of water.
Rinse your hair thoroughly. Any residue from the sulfate-free shampoo may make your hair feel heavy.