BLONDA Toning Purple Shampoo is designed to take blondes lighter and brighter in just 1-minute. Say goodbye to unwanted brassy tones with this ultra-violet formula that cleanses, purifies and neutralizes. Start using BLONDA Purple Shampoo today! And the best part is it lasts through several shampoos, especially if you pair it with our BLONDA Daily Shampoo.
Wet hair, apply, lather, and rinse. DO NOT exceed 60 seconds in hair.