True color and 100% grey coverage! Vivitone Permanent Cream Color is developed with a nutritive complex of aloa vera, keratin protein and sunflower extracts deliver therapeutic and rejuvenating properties that strengthens, hydrates and protects hair. Enrich your hair with long-lasting beautiful vivid color, stunning shine and silky smoothness. Benefits: Conditioning, Low Ammonia content, High pigment saturation, 100% grey coverage, longer lasting, cream formula, economical use