Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts.  There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks...

New “Naked Technology” feels like nothing’s on the hair! Unique ”mix-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part  breakthrough curl-bundling polymers for bouncy, defined “naked curl” results Our proprietary Profaxil-18 Complex™ breaks up large oil particles (hemi-squalane...

For Curly, Coily Hair (Type 3a - 4b curls) Faster, easier, pain-free washdays and fresher shampoo results No-knots wet-combing for reduced breakage + shedding Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface Coconut Oil helps moisturize to maximize slip and...

The longer it takes to blow-dry, the more damage you cause from color fade to dehydration to breakage. Speed Dry cuts drying time by over 30% with new technology that doesn’t use alcohol to help dry your hair by evaporating...

Typical volumizing products use hair-dehydrating ingredients (alcohol, salt and drying resins) to dry out and force open hair’s protective, outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up,...

Typical volumizing products use hair-dehydrating ingredients (alcohol, salt and drying resins) to dry out and force open hair’s protective, outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up,...