Formulated with Avocado Oil, which is rich in nourishing omega oils and antioxidants that leave coarse, thick hair majorly moisturized, silkier and shinier. Made with eight proprietary translucent conditioners that additionally won't warp color, or oxidize and make it look...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

This super light hairspray formula has no typical ingredients that will yellow, darken or dull your color. The firm but flexible formula won’t harden or stiffen, so you can continue brushing and shaping the hair into style without fear of...

Our ultra-light spray is a “one-and-done” formula that replaces the layers of gels, creams and serums typically used to control and define curls…which build up, weigh curls down and make them dull.  This totally new technology combines three polymers that...

Our ultra-light spray is a “one-and-done” formula that replaces the layers of gels, creams and serums typically used to control and define curls…which build up, weigh curls down and make them dull.  This totally new technology combines three polymers that...

Dream Coat uses a ground-breaking, heat-activated polymer technology that is feather-light. It will not weigh hair down or leave it greasy.  When activated by the heat of your blow dryer along with light tension from a brush, Dream Coat forms...

Dream Coat uses a ground-breaking, heat-activated polymer technology that is feather-light. It will not weigh hair down or leave it greasy.  When activated by the heat of your blow dryer along with light tension from a brush, Dream Coat forms...

Carb Cocktail is a leave-in treatment that is activated when you blow-dry your hair. The formula features a weightless carb-based complex (cellulose, starch, oat bran) that bonds to hair strands with heat, acting like a “filler” and adding mass and...

Healthy hair strands have a natural outer lipid layer that locks in moisture. When heat and chemical treatments damage this barrier, hair becomes dehydrated.  Coconut Cocktail is a leave-in treatment formulated to replace and mimic this essential lipid layer with...

This leave-in, heat-protectant treatment is activated when you blow dry.  Formulated with sulfur-rich blue sea kale, Amino Acids and B vitamins, it instantly helps fortify hair’s internal sulfur bonds for stronger, more resilient strands. Makes a major difference with just...

Ground-breaking, extra-powerful, anti-frizz technology - Fills dry, porous, frizz-prone hair with internal moisture which negates this hair type’s natural urge to pull in atmospheric moisture (humidity) that makes hair puff and swell. - Delivers long-lasting results for hair that has...

New “Naked Technology” feels like nothing’s on the hair! Instantly moisturizes and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands) Our proprietary Profaxil-18 Complex™...

Unique, sulfate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls Features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from...

Luxe, light leave-in conditioner for instantly stronger, glossy, expensive-looking hair. For all hair types.  Why it's WOW Easy to use, instant transformation! Powerful detangler reduces breakage Strengthens strands to support healthy growth Moisturizes + defrizzes for smooth, silky, luxe texture ...

Typical styling creams contain emulsifiers or waxes that don’t penetrate into your hair, creating a greasy heavy coat on the surface. One-Minute Transformation is rich in avocado oil and Omega 3 amino acids,  which quickly absorb into your hair, replenishing...